APRÈS ACTIVE BEAUTY

Après Active Beauty is a Dallas-based beauty and wellness brand redefining post-workout skincare with high-performance, effortless essentials. From concept to production, we developed a full-scale brand identity that seamlessly translates across digital platforms and in premium wellness retailers throughout the U.S.

As a new entrant in the sports-beauty space, Après Active Beauty needed a brand identity that could stand out in a competitive market while maintaining a sense of luxury, approachability, and performance-driven innovation. The challenge was to create a cohesive visual and packaging system that resonated with active consumers, reflected the brand’s high-performance ethos, and supported its expansion into national retail partnerships.

As a result, Après Active Beauty launched as a strong, visually cohesive brand that has successfully expanded into high-end wellness retailers and fitness hubs nationwide. The refined identity and packaging system reinforced brand recognition, while strategic partnerships helped position Après within the national beauty and wellness conversation. The brand continues to grow, solidifying its presence in the active beauty space.

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